Iab standard terms

Since the release in 2002 of the “4A’s/IAB Standard Terms and Conditions v2.0,” interactive advertising platforms have evolved dramatically. Buyers and sellers of interactive advertising have often found themselves burdened with protracted, time-consuming negotiations and lengthy addendums. To remove these frictions and delays, the Interactive Advertising Bureau (IAB) and the Association of American Advertising Agencies (4A’s) today announced the release of the “4A’s/IAB Standard Terms and Conditions for Interactive Advertising Version 3.0” for public comment. This new version of the Terms & Conditions (Ts&Cs) now encompasses the breadth of advertising platforms and tools that are currently utilized in the creation of an interactive advertising campaign, including performance-based advertising and user-generated content platforms. This contract will become the standard by which media companies and agencies or advertisers expedite the most common types of interactive media buys. In addition to including new interactive platforms, the “4A’s/IAB Standard Terms and Conditions for Interactive Advertising Version 3.0” contains updates across the following key areas: Data usage Third-party ad-serving, tracking, and billing Billing and payment terms Cancellation terms Editorial adjacencies Late creative Indemnity “This is an enormous accomplishment on behalf of the advertising industry,” said Randall Rothenberg, President and CEO of the IAB. “Streamlining business processes in interactive has been one of our main objectives as an organization and with the contributions from both advertising agencies and media companies we believe that we have accomplished this goal.” “The revised Ts&Cs will have a dramatic—and positive—impact on the daily business practices in the advertising community,” said Nancy Hill, President and CEO of the 4A’s. “We brought agencies and media companies together with the idea of creating a document that will improve work flow and make it easier to buy interactive advertising and I think we’ve succeeded.” The need for new Ts&Cs was identified by the 4A’s/IAB joint Reinvention Task Force and the Version 3.0 initiative was launched in April 2009. More than 100 finance, legal, sales and buying leaders from a cross-section of media companies and media agencies volunteered to take part in updating the Version 2.0 document. “Updating the Ts&Cs is a perfect example of what the Reinvention Task Force was meant to accomplish. Instead of spending time negotiating the same things over and over again for each campaign, an industry-accepted Ts&Cs document will allow us to use our resources where they are needed most—ensuring campaigns maximize advertisers’ results,” said David Cohen, Executive Vice President,

US Director of Digital Communications for UM, Chairperson of the 4A’s Digital Marketing Committee and the agency lead of the Interactive Reinvention Task Force. “We now want to make sure that Version 3.0 of the Ts&Cs is adopted throughout the industry.” One of the most important updates in Version 3.0 addresses the new challenges of data rights and usage. Media companies, agencies and advertisers want to utilize data to the benefit of brand advertisers while protecting consumers who use their sites. For the first time, the new document details a set of rules regarding the types of data at issue and how each side may use these types. “Advertising data use has emerged as a sensitive and complicated debate among agencies, advertisers and media companies. We are very happy that the new Ts&Cs represent an alignment around terminology and principles related to such a difficult issue,” said Jason Ryning, a Senior Attorney at Microsoft and Co-Chair of the IAB Legal Affairs Council. “Version 3.0 represents a significant industry effort to build a contract that preserves the best of the Version 2.0 language and add terms that contemplate the rapidly evolving digital advertising marketplace. Standardized language that accounts for a variety of operational scenarios allows the industry participants to focus on providing a fantastic customer experience while minimizing the friction associated with individual transactions.” As part of the process of educating the marketplace and encouraging adoption, the Task Force has released “An Educational Guide to the 4A’s/IAB Standard Terms and Conditions Version 3.0” that documents the rationale behind both the new and unchanged language. The 4A’s and IAB strongly urge all those who review the new version to read the Educational Guide first. To review the Educational Guide and the Version 3.0 document and provide your feedback, please go to www.iab.net/tscs3. The 4A’s and the IAB will also co-host two webinars that will take participants through the major changes and give them the opportunity to ask any questions they may have. To find out exact dates and to register for those webinars, please go to www.iab.net/TCwebinar. The public comment period will remain open until Friday, January 29, 2010. About the IAB The Interactive Advertising Bureau (IAB) is comprised of more than 375 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the

DefinitionAn online ad significantly taller than the 120x240 vertical banner.InformationSkyscraper ads are tall -- very tall -- with heights often ranging from 500 to 800 pixels (and widths often ranging from 120 to 160 pixels). For a long time there was no standard sizes to which buyers and sellers adhered. This made skyscraper ads the province of large, well-branded sites that could sell custom advertising packages.The IAB has since announced standard sizes for skyscraper ads. The standard skyscraper is 120x600 and the wide skyscraper is 160x600. With standards in place, skyscraper ads became more common at advertising networks.Skyscraper ads are often called skyscraper banners, although some examples have mimicked the look of a banner by using a combination of ad buttons and text.see also: Digital Marketing ToolsSitesIAB Standards : Ad Unit GuidelinesArticlesSpecial Report: Are Bigger Online Ads Really Better?E-Commerce Times (July 26, 2001)Studies Say Banner Ads Work, But Bigger Is BetterE-Commerce Times (July 19, 2001)Related Termsbanner ad, rectangle ad, vertical bannerview all terms in the Online Advertising glossary or all terms in the Digital Marketing glossary

(each, a “Submission”) to the OpenRTB repository, to any member of the Taxonomy and Mapping Working Group, or to the IAB Tech Lab in relation to applicable taxonomies you agree to and hereby license such Submission to the IAB Tech Lab under the Creative Commons Attribution 3.0 License and agree that such Submission may be used and made available to the public under the terms of such license. If you are a member of the IAB Tech Lab then the terms and conditions of the IPR Policy may also be applicable to your Submission, and if the IPR Policy is applicable to your Submission then the IPR Policy will control in the event of a conflict between the Creative Commons Attribution 3.0 License and the IPR Policy.DisclaimerTHE STANDARDS, THE SPECIFICATIONS, THE MEASUREMENT GUIDELINES, AND ANY OTHER MATERIALS OR SERVICES PROVIDED TO OR USED BY YOU HEREUNDER (THE “PRODUCTS AND SERVICES”) ARE PROVIDED “AS IS” AND “AS AVAILABLE,” AND IAB TECHNOLOGY LABORATORY, INC. (“TECH LAB”) MAKES NO WARRANTY WITH RESPECT TO THE SAME AND HEREBY DISCLAIMS ANY AND ALL EXPRESS, IMPLIED, OR STATUTORY WARRANTIES, INCLUDING, WITHOUT LIMITATION, ANY WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AVAILABILITY, ERROR-FREE OR UNINTERRUPTED OPERATION, AND ANY WARRANTIES ARISING FROM A COURSE OF DEALING, COURSE OF PERFORMANCE, OR USAGE OF TRADE. TO THE EXTENT THAT TECH LAB MAY NOT AS A MATTER OF APPLICABLE LAW DISCLAIM ANY IMPLIED WARRANTY, THE SCOPE AND DURATION OF SUCH WARRANTY WILL BE THE MINIMUM PERMITTED UNDER SUCH LAW. THE PRODUCTS AND SERVICES DO NOT CONSTITUTE BUSINESS OR LEGAL ADVICE. TECH LAB DOES NOT WARRANT THAT THE PRODUCTS AND SERVICES PROVIDED TO OR USED BY YOU HEREUNDER SHALL CAUSE YOU AND/OR YOUR PRODUCTS OR SERVICES TO BE IN COMPLIANCE WITH ANY APPLICABLE LAWS, REGULATIONS, OR SELF-REGULATORY FRAMEWORKS, AND YOU ARE SOLELY RESPONSIBLE FOR COMPLIANCE WITH THE SAME, INCLUDING, BUT NOT LIMITED TO, DATA PROTECTION LAWS, SUCH AS THE PERSONAL INFORMATION PROTECTION AND ELECTRONIC DOCUMENTS ACT (CANADA), THE DATA PROTECTION DIRECTIVE (EU), THE E-PRIVACY DIRECTIVE (EU), THE GENERAL DATA PROTECTION REGULATION (EU), AND THE E-PRIVACY REGULATION (EU) AS AND WHEN THEY BECOME EFFECTIVE.